Nike SB x ‘Why So Sad?’
What is ‘Why So Sad?’
Why So Sad? is an ongoing exploration into the nature of mental health initiated by pro skateboarder John Rattray. After losing his sister to suicide and dealing with depression himself, Rattray developed the project starting in 2017.
Why So Sad? is not a charity but rather, a storytelling platform that approaches a serious subject through a lighthearted play on skateboarding’s language.
The mission of the project is to invite conversation. It simply asks that we take some time to talk, listen, read & learn about this serious subject.
Further highlighting Rattray’s mission, Nike SB has joined forces with Why So Sad? on a SB Dunk collab.
This special shoe will be available at Sparky.
Release info: This Dunk will be available instore (FCFS) this sunday, november 13, 13:00